Mastering Your Shopify Checkout: Ditch 'Buy with Shop' for Direct 'Buy It Now'

Many Shopify sellers aim for a seamless checkout process, but a common point of friction has emerged: the default “Buy with Shop” button. While Shop Pay offers convenience for some, a growing number of merchants are finding it inadvertently directs customers to sign up for the Shop app, rather than proceeding directly to their preferred payment method. This can lead to abandoned carts and lost sales. This article explores how to regain control over your product page buttons and ensure a frictionless path to purchase.

Understanding the ‘Buy with Shop’ Dynamic

The “Buy with Shop” button, powered by Shop Pay, is designed to expedite checkout for users who have the Shop app installed. It allows for one-click payments and a streamlined experience by leveraging saved payment and shipping information within the app. However, for customers who don’t use the Shop app, or prefer to use their own payment methods like credit cards or PayPal directly on your store’s checkout, this button can introduce an unnecessary step. The core issue, as highlighted by sellers in the Shopify community, is that clicking this button can prompt users to register or sign in to the Shop app, bypassing the desired direct route to the merchant’s branded checkout.

Reverting to a Direct ‘Buy It Now’ Button

For sellers who want to offer a more traditional and direct checkout experience, the goal is to disable the Shop Pay dynamic button and reinstate a standard “Buy It Now” button. This standard button, when clicked, should lead directly to the store’s checkout page. There, customers can then select from all available payment options, including credit cards, PayPal, and other integrated gateways, without being forced through the Shop app authentication process. The objective is to ensure every click on your primary call-to-action leads to a conversion-focused destination.

Community Insights and Solutions

Discussions within the Shopify seller community reveal that this is a common point of confusion and frustration. Merchants are actively seeking ways to manage these dynamic checkout buttons. While the specifics of disabling this feature often depend on theme configurations and Shopify’s backend settings, the consensus is that it is possible to revert to a standard “Buy It Now” experience. Sellers are exploring theme code adjustments and reviewing Shopify’s checkout settings to ensure their primary button functions as intended – a direct path to purchase.

Community members have noted that this change often involves modifying the theme’s code, specifically within the product form or sections related to dynamic checkout buttons. The aim is to remove or comment out the code responsible for rendering the “Buy with Shop” button and ensure the “Add to Cart” or a custom “Buy It Now” button functions as the default.

Actionable Takeaways for Shopify Sellers

• Review Your Product Pages: Regularly check your product pages on different devices and browsers to see how the checkout buttons appear to your customers.
• Prioritize Direct Checkout: If you’re experiencing high cart abandonment rates or feedback suggests checkout friction, consider reverting to a direct “Buy It Now” button.
• Explore Theme Settings: Many Shopify themes offer settings to enable or disable dynamic checkout buttons. Check your theme customizer first.
• Consult Developer Resources: If theme settings aren’t sufficient, you may need to consult your theme’s documentation or a Shopify developer to modify your theme’s code to remove or alter the “Buy with Shop” button.

Ensuring your checkout process is as straightforward as possible is crucial for maximizing conversions. By understanding and controlling the buttons your customers interact with, you can create a smoother, more effective path to purchase. For further insights and to join the conversation, you can refer to the original community discussion here.

---This article is based on a discussion within the Shopify seller community and is not an official announcement or guide from Shopify.